To celebrate their 30th Anniversary, the Diesel brand is bringing global tastemakers together for one special night. Diesel XXX will host a simultaneous party and live cyber broadcast on Saturday October 11th, from 9PM to 3AM (EST), in 17 cities, and 8 time zones around the world. We received the word that the NYC location will be held at Pier 3 at the Brooklyn waterfront. Already confirmed are M.I.A., N.E.R.D, and Hot Chip. Additional artists/DJ’s to be announced shortly. The evenings theme entitled “Rock and Roll Circus” is inspired by old world European circus travelers, and will include an elaborate and visual affair of fire eaters, trapeze artists, and sword swallowers sure to immense guests into an audio and sensory environment. If that wasn’t enough for you, Diesel will also commemorate the affair by dropping 250 pairs of XXX Limited Edition Jeans for guys and girls on the day of the event at most retail locations. They will sell for only $30 a pair, but will be worth $600. We say, give us some cotton candy please, and make sure to lock up the clowns. Otherwise you’ll find us full effect in a cypher circle. Visit Diesel xxx for complete details. DIESEL XXX- Viral Video Their latest grassroots campaign includes a clever advertisment mash up of old porn films. ‘Cause we know ya’ll are twisted and dirty.