Courtesy: Lifelounge

Adidas Originals and Lifelounge have just dropped their latest collaboration in the form of a limited edition book entitled “All Day I Dream About Sneakers”. Inspired by the brand’s motto of ‘Impossible Is Nothing’ and ‘Celebrate Originality’, the new campaign tells the fictitious tale of the original sneaker fiend named Herr Fritz Träumer, who dedicated his life’s work to creating the most over the top designs in the world. The book features his personal journals and notebooks that detail his imaginary creations. Currently only available in Australia and New Zealand. Visit Lifelounge for more details. To celebrate this collaboration Lifelounge also offers a downloadable version of