Adidas will be rolling out the red carpet for its new line and merchandising concept for this spring. The new sportswear line called SLRV will feature apparel and accessories for both men and women, and will be introduced to the public in February during the Mercedes-Benz Fashion Week in NYC. Stores will launch ranging between 1,000 and 1,500 square feet, starting with its first store in Soho followed by a Paris location during their fashion week. During the first quarter of 2009, two additional locations will be added to Los Angeles and Miami, while existing Adidas Centre locations in Paris, Moscow, Berlin, and Beijing will follow.

The line will be catered to the consumer that falls between the Originals and Y-3 collections. SLVR looks promising with a variety of clean lines and basics. Stay with us and be in the know as there will be more details to drop.