CHANEL- PARIS-MOSCOW

The man behind and in front the house of Chanel never ceases to amaze us. The blogosphere has been buzzing with the teaser video from Chanel. We decided to hold off until we were able to bring you the full length feature.

Last week Wednesday Karl Lagerfeld had his directorial debut. Used to set the tone for the opening of the Chanel “Paris-Moscow” 2009 pre fall collection, a ten minute silent film featured the life of the legendary Coco Chanel during the period of 1913, and then again in 1923. Held at the Theatre le Ranelagh, the presentation which was initially supposed to occur in Moscow, was then cancelled due Russian customs wanting to have three weeks preferential treatment of the collection.

The black and white short was shot in two days in a Paris studio, and featured a variety of Lagerfeld’s personal entourage, which included Lithuanian model Edita Vilkeviciute, playing the role of Coco Chanel in her youth. Other supporting roles were played by muse, Amanda Harlech and daughter Tallulah Ormsby-Gore as customer and model, Brad Kroenig as Coco’s lover, the Grand Duke Dmitri Pavlovich, and his bodyguard Sebastien Jondeau as a Russian general.

The viral video was inspired by Academy Award-winning Mack Sennett, otherwise known as the innovator of slapstick comedy, and features a spliced montage of authentic newsreel footage WWI. We say, in a time where the economic pinch is being felt by many, creativity is a necessity, and this marketing campaign gets two raised champagne glasses from us. View the world of luxury that is defined by Chanel.