Designers: Clara Kraetsch|Doreen Schulz

Its always a treat when we here at Rawthentix have the chance to introduce designers that are a little off the beaten path. You may not be familiar with the c. neeon brand (we were happily introduced to it 3 years back on a vacation and shopping stint in Berlin), but keep your eyes peeled for this up and coming Berlin based line. The designers Clara Kraetsch and Doreen Schulz met while attending the Kunsthochschule Berlin College in 2001, where in 2004 they would produce their first collection entitled ‘Daydream Collection”. Designing for both womens and menswear, the art based label is known for its use of bold color, geometric prints and unusual cuts.

Since its introduction, c. neoon has managed to build quite the cult following among the European and Asian markets, by producing notable collaborative projects with UK based Topshop, Nylon, and selling collage artwork with the Lumus art collectors. The C. Neeon S/S 2009 collection deliciously entitled “Sunday Taste” is striking, seemingly with much more emphasis on ladies garments. Though bold in color choice, the pieces are no fuss, easily light and wearable, with a hint of playfulness. Perfect for that sunlit breezy day. To view the current collection and store list visit c. neeon. In the meantime peep a few of the images below. Stay tuned as we will drop the c. neeon A/W 2009 collection in a hot minute- or two.


Source: The Coveted