Originally founded in Switzerland back in 1983 under the guidance of Nicolas Hayek, the Swatch brand has become synonymous within the global pop culture community. We remember vividly back in the ’80s when these color plastic time pieces made a stir among the art elite and your regular trendsters. Back then you could get your basic Swatch watch for as little as $40. Macy’s had rows of cabinets filled with candy-like selections, including the artist collaboration series from such legends as Keith Haring, Vivienne Westwood and Jean-Charles de Castelbajac to name a few.

Fast forward two decades and Swatch makes a comeback with the the release of their upcoming series with the French artist GREMS aka Supermicro. Colorful in design, the creative packaging includes a spray can collectible toy.

On April 2nd Swatch in collaboration with GREMS, will launch the new Street Club Watch in Paris, with a street art exhibit and exclusive DJ party. You must RSVP for this party. So if you happen to be abroad, be sure to VIP your way in. For further details visit Swatch.


Source: BKRW

Swatch and Grems Present:
Exhibition & Party – Launch of the Club watch “Street Club”

DATE: April 2nd 2009, 7 pm – 11 pm
LOCATION: The Lazy Dog Galerie- 2 passage Thiere, Paris

* Followed by exclusive DJ Party Night with Grems performing:
La Scène Bastille, 2 rue bis des Taillandiers, Paris