After 5 years solidifying itself as one of the top womans streetwear brands, West Coast brand Hellz introduces a new addition to their family by the name of GPPR. The menswear brand represents four distinct men “The Gentleman, The Philosopher, The Pervert, and the Rebel” who create the image of the new label. GPPR begins their celebratory launch with Spring/Summer ’10 collections entitled “Stranger Than Fiction” and “Last Gang In Town”. Like it’s sister counterpart, the non-conformist man can look forward to a series of graphic tees, including a design featuring the original trendster himself Andy Warhol. Cut and sew must have’s are a sleeveless vest, button down shirt, sweater, eyewear and studded leather suspender accessories. Gentleman or not, men have something to look forward to this season. Stay tuned for a report on availability.