Marvel has been an American comic and time honored tradition spanning over 70 years, providing its loyal fans to collect some of the most iconic superhero stories and paraphernalia of all times. Marvel has teamed up with another staple brand Airwalk, to present their full line collaboration featuring short and long sleeve shirts, hoodies, footwear and other accessory merchandise which will be made available for men, women and kids this Fall 2010. Here are the official first set of sketch renderings (Note: these do not represent the final product collection) along with the press release.

EXCLUSIVE CO-BRANDED COLLECTION
MARVEL x AIRWALK MERCHANDISE TO LAUNCH IN FALL 2010

March 1, 2010 – Collective Licensing International, LLC, owner of Airwalk, a leading global youth lifestyle brand, and Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced the launch of a unique brand collaboration – Marvel x Airwalk – which will bring together Marvel’s seven decades of character franchises and graphic history with one of the most storied youth culture brands in the world.

A full scale collection of apparel, accessories and other merchandise, featuring a special collaborative Marvel x Airwalk logo, will debut worldwide in the second half of 2010. The Marvel x Airwalk collection will feature a bold aesthetic and graphic design that is inherent in both board sports and comic book art.

President and CEO of Collective Licensing International, Bruce Pettet commented, “As two of the most well-known and authentic brands in youth culture, Marvel and Airwalk have both garnered a great amount of respect and a loyal following throughout the years. We are really excited about this new collaboration and the
opportunity to partner with Marvel.” “Airwalk is a mainstay in the board and action sports world. This collaboration will help expand Marvel’s presence in high end retail stores and overall in the lifestyle category, and the collection will undoubtedly appeal to the influential and trend-setting youth consumer,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.