The once very basic store brand has made leaps and bounds over the years with their fresh new styles every season. Though their price points have been questionable at times, those mostly being the designer collaborations, buyers still flock to the racks and leave them dry. For this S/S ’10 season, there’s a whole lot of love and giving back going on with H&M. They are getting ready to launch their third Fashion Against Aids campaign. Based off of all things festive bound, 25% of the proceeds will go to HIV awareness. The line consists of African inspired prints on tops, flowing dresses, motorcycle jackets and a variety of accessories that will be available to men, woman and children’s divisions. Noteworthy choices include a tasty leopard print and salmon colored dress, oversized black tank with fringe and tribal print sandals. Take a look at what’s about to drop.


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