Skullcandy announces a unique partnership with Roc Nation to advance the audio experience. This first joint venture for the two brands affords both the opportunity to collaborate in the marketing as well as the creative direction of all merchandise. The power of this partnership will push new levels of style and sound in the marketplace and redefine the music listening experience. Designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions, and premium materials previously only seen in the realm of high-fashion eyewear. Utilizing top-grade components, the Aviator’s replication of studio music delivers a phonic experience with clarity and pure fidelity. Look for the highly anticipated Roc Nation Aviator headphones which will become available this June 2010.
Skullcandy designs headphones, mp3 player watches, audio accessories, apparel and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers and specialty outlets.
ABOUT ROC NATION
In April 2008, Live Nation – one of the largest producers of live concert tickets in the world partnered with entrepreneur Shawn “Jay Z” Carter to create Roc Nation. Roc Nation is a fully functioning entertainment company, including artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label.