A little bit of cheekiness from Hellz for this Summer ’10 season- and that’s exactly how we like it. Known for their edgy streetwear, the LA based brand take a fresh perspective and transition for their newest collection. Entitled To Dye For, the designs feature a predominantly black and white theme of clean confirmed lines with a twist of nothing less than rocker chic. Currently available at a variety of boutiques. Visit Hellz for more details.

“Summer, a season notorious for adventure and spontaneity, provides the perfect inspiration for Hellz’ new delivery, ‘To Dye For.’ The collection is composed of daring silhouettes as summer staples, combined with marble dye and fringe details in a dynamic mixture that reflects all things summer; the love, the lust,fate and fortune, all things ‘To Dye For.’ “