Sanrio is synonymous with all things accessory driven for little girls and ladies alike. We don’t know of one person who can deny having something Hello Kitty at some point in their lives- can you? The iconic Japanese brand celebrates 50 years with a set of collaboration releases this year, that include their Summer ’10 Sanrio capsule with staple footwear brand Dr. Martens. Yours truly has to admit, its looking pretty delicious! Nothing like a little cute meets badass. The limited edition release includes three 8-eye boot styles that include two Hello Kitty inspired designs with accent bow and a Sanrio character print featuring My Melody, Little Twin Stars, Keroppi, Chococat to name a few. Take a look at at whats in store.

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit