Today marks the first day of the Bread & Butter Summer ’10 edition held in Berlin at Tempelhof Airport. Three days will be fueled by what is sure to be non-stop action, a whole lot of no sleep, emerging as well as staple brands. Diesel along with 55DSL will also be center stage to host a variety of dynamic and stylish events for guests to enjoy, which include an intimate sit down with Andrea Rosso, creator of the DSL line. In addition S/S 2011 collections will be unveiled and are chock full of staple pieces that you are going to want but have to wait for. If you are heading to Germany be sure to get a full read of what’s in store.

Diesel introduces Be Stupid Studios @BBB – Bread & Butter Berlin. A continuous 3 day live movies schedule from July 7th to July 9th exclusively for you on Twitter via Planet Diesel. Twelve films will be acted out live! Images from Bare Breakfast, Chainsaw Massacre, Million Dollar Rocky, Censored, Miami Spice and many many more coming live from Berlin!

DIESEL BOOTH – DENIM BASE AREA | July 7th – July 9th | Location: TENT D44
Diesel will debut the Be Stupid Film Studios and the movie premiere of the new Diesel Spring/Summer 2011 collection including apparel, 5Pockets, accessories, intimate & beachwear and all of the Diesel lifestyle categories will be revealed. The booth will make you feel as though you are stepping out of the trade show and into a film studio. The Diesel film studio will feature live performances to entertain guests all day and in the evening cocktails will be passed!

FIFTYFIVEDSL | July 7th – July 9th | Location: Sport & Street Playground- Boarding House Room BBB 09
The 55DSL booth will be quite the site to see considering it is a pool, the booth will be broken up in two sections: the first called the Red room which will be an intimate area for Andrea Rosso to sit down with people and have a private conversation. The second is called the Outside room and will house the Spring/Summer 2011 55DSL collection.