H&M takes a very clever approach with their next major Fall ’10 collaboration that includes a viral teaser campaign featuring seven videos. Since the release of the first set of videos two days ago, devout brand lovers have been brought to a dizzying state mixed with both excitement and confusion trying to figure out who the next feature designer will be. Numerous names have been circulating that include Tomas Maier, Carolina Herrera, Lucas Ossendrijver to name a few. There is one name that many believe to be the the confirmed frontrunner, Alber Elbaz, artistic director for Lanvin. Regardless of chosen designer, shoppers will have the opportunity to purchase high end creations at a fraction of the cost, and that’s got us completely on board with curiosity as well. Be sure to visit the H&M site as the reveal will happen on September 9th just in time for Fashion Week.

REAL & SURREAL

SMART DESIGN

SPEED OF FASHION

VERY MELODRAMATIC

DESIGN IS RELEVANT

THE FUTURE OF FASHION

SMART WOMAN