A spellbinding visual display of the F/W 2011 collection from budding British designer Gareth Pugh. Inspired by religious iconography and Florentine opulence, the designer made his Italian fashion debut at the 79th edition of Pitti Immagine, showcasing his clothes via a unique fashion film, created with Ruth Hogben. Engrossed in a sea of dark imagery, the nearly eleven minute short gives the viewer a mere tease of his upcoming designs featuring a balance of futuristic angles accompanied by inspiring syncopated rhythms that are undeniable.