Casio releases 5 new colors as part of their new Baby-G collection for Fall 2011 called the Vivid Metallic Series. We’re already in a summer state of mind, and this series is the perfect compliment for any woman who enjoys showing her playful side. With a perfect blend of street, sport and glamour, the collection provides styles for an everyday, wearable look. Available in eye-catching, pearlescent color pairs of metallic black with pink, metallic lime green with turquoise, metallic hot pink with purple, metallic orange with black and metallic silver with purple, the Vivid Metallic Series aims to combine function with fashion. The stylish pieces are water and shock resistant up to 200 meters featuring world time from 30 cities, daily alarms, stopwatch and countdown timer that will retail or the complimenting price of $79. We can’t wait to test this little silver/purple beauty out when we hit the beaches in South Beach next month for WMC. Take a look at the complete collection. What color mood are you?

OFFICIAL RELEASE

WHAT’S YOUR ‘FASHIONALITY?’ | Casio Introduces New Baby-G Fall Watch Collection

Style, function and individuality – “fashionality” is the fashionable manifestation of our inner selves. Quite simply – it’s our fashion personality! From shapes to colors and textures, watches capture the “fashionality” in all of us. With the launch of its new fall watch collection – the Baby-G Vivid Metallic Series – Casio’s Baby-G brand is also launching the “fashionality” platform – urging women to let their watch do the talking! After all, these trendsetting timepieces are ideal for any mood, day, outfit or occasion.

The fall Vivid Metallic Series serves up five colors of metallic resin watches that are sure to brighten up the season! With a blend of street, sport and glamour, the collection provides styles for an everyday, wearable look. Available in eye-catching, pearlescent color pairs of metallic black with pink, metallic lime green with turquoise, metallic hot pink with purple, metallic orange with black and metallic silver with purple, the Vivid Metallic Series aims to combine function with fashion. The stylish pieces feature world time, daily alarms, stopwatch and countdown timer, ideal for living life at your own speed!

The collection is also backed by Celebrity Stylist, Julie Weiss – judge on last year’s “Styl’D” on MTV. Her feminine yet edgy signature style has graced such stars as Julianne Hough, Stacy Kiebler, Hilary Duff, Eva Longoria Parker and more. “The fall Baby-G Collection speaks to the fearless fashionista in all of us,” says Celebrity Stylist and Baby-G Ambassador Julie Weiss. “Each of the colorful, metallic watches showcases a different vibe, perfect for exuding your ‘fashionality’ every day.” The beauty of Baby-G is that the affordable price tag allows for women to create a “watch wardrobe” where no day is ever the same. Baby-G watches are a fashion-forward statement that truly speaks for fun, fearless young women. Vibrant, outspoken, ambitious and feminine – the Baby-G woman personifies fashion and personality. So … what’s your “fashionality?”

Which Baby-G color are you?…

• Black with Pink – The feminine woman with a touch of edginess. She needs the essential ‘go-to’ watch for fall nights and weekend fun.

• Lime Green with Turquoise – The throwback trendsetter who loves to make a statement and the gal that lives for 80’s revival.

• Pink with purple – The girly girl who isn’t afraid to be seen and heard. She loves bold accessories to pair with her bold lifestyle.

• Orange with black – The urban hipster who isn’t afraid to be quirky. She likes to add the vibrant and cool subtleties of her personality to any outfit she wears.

• Silver with purple – The laid back lady with a hint of glam, who plays it safe but keeps it cool.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.