Images: via Casio

The summer season can’t come any sooner. It’s been a long and treacherous winter and so far unpredictable spring. We all deserve some consistency! In the meantime we suggest you begin to accessorize your look with the addition of the new Baby-G Ana-Digi Multi-Color Dial Series. The timepieces use both analog/digital display, bright colors, and metal heart accents that will compliment any outfit. The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $99 (BGA101-1B and BGA101-8B) and $110 (BGA116-7B). For more information visit the Baby G site.

OFFICIAL RELEASE:
Color by numbers with the new Baby-G Ana-Digi Multi-Color Dial Series! A combination of digital and analog timekeeping, the collections’ three models take Baby-G’s signature colorful motif and bring the trend to the numbers of the watch face. Don’t let your summer tan be the only color you’re rocking this season!

Available in May 2011, these three models within the new Baby-G collection showcase the colorful numbers through varying resin watch band colors. The hero model takes the design elements up a notch with metallic accents surrounding the watch face along with chaton-style bezel protectors. Not to mention the optic white color speaks to the trend of the season!

· BGA116-7B – Hero model; matte, white resin band with multi-colored numbered watch face and metal accents ($110)

· BGA101-1B – Gloss black resin band with multi-colored numbered watch face ($99)

· BGA101-8B – Transparent grey resin band with multi-colored numbered watch face ($99)

The Baby-G Ana-Digi Multi Color Dial Series colorfully sings the praises of Casio’s tried-and-true technology through multiple pieces of supreme functionality. Not only do the timepieces feature a convenient, dual way to tell time – analog and digital, but they also showcase shock resistance, 100 meter water resistance, 27-city world time, countdown timer & stopwatch capability, five daily alarms, 12/24 hour formats and LED lights. Because who says a timepiece can’t be both fashionable and functional?

“The new Baby-G Ana-Digi Multi-Color Dial Series is a perfect timepiece collection for the vibrant summer months,” said Shigenori Itoh, Chairman & CEO of Casio. “It features Baby-G’s classic look with a dual function timekeeping method sure to appeal to our core Baby-G consumer.”