Images via: Kizzy Kay-Graham
Reebok’s back; this was the not so secret phrase of the night at Reebok’s star studded Reethym of Lite launch event helmed by 21st century renaissance man, Swizz Beatz. The super-producer, entertainer, philanthropist and first Producer in Residence at NYU’s Clive Davis Department of Recorded music killed it. Special guest Lloyd Banks joined Swizz on stage to bang out Start It Up. Is it even necessary to tell you the audience went wild? The crowd pumped their fists, bobbed their heads and shook their behinds to Money in the Bank, On to the Next and other hits while downing specialty cocktails by Hennessy Black.
It was a bit steamy in the room but what would you expect with the high volume of star power present? Celebrity sightings included Clive Davis, power couple Jay-Z and Beyonce, Alicia Keys, Diddy, Pharrell, Gayle King, Busta Rhymes, DJ Khaled, Nurse Jackie star Arjun Gupta, R&B juggernaut Chrisette Michele and Maino.
Reethym of Lite is an unparalleled collaboration between creative director, Swizz Beatz and Reebok. The new sneaker and apparel line are sure to take Reebok to the next level in the same manner that Swizz Beatz elevates artists to new heights via his Midas touch style of production.