All Images- Rawthentix

This past Tuesday evening Rawthentix/RAW Creative Group kick started the pre-summer season by teaming up with one of our favorite clients Rare by F.S. Charlie along with Swedish clothier D.Brand to host an exclusive mens editorial event featuring the latest trends in grooming and style.

Guests had the opportunity to mingle and sip specialty infused cocktail blends by Absolut and Bai, while chatting it up with Rare owner Fatima Sheikh and the stylist team, PR powerhouse Carrie Koscal (D.Brand), Per Magnusson (D.Brand US CEO) and of course your’s while truly noshing on bites and listening to classic beats by provided by crate digger DJ Freqnik for over 3 hours.

A lively mix of tastemakers & media make their way to the bar for a few drinks

(L-R) Sarah Shaker ((Bright Lights My City), James Meudt (Nearsay), Owner/Fatima Sheikh (Rare), Jonathan Valdez (Orange Juice & Biscuits), Miles Ehan

Clients and press came out in support of the collaborative party which placed emphasis on the launch of the Redken For Men line now being sold exclusively at Rare in Tribeca, along with a preview of the A/W ’12 D.Brand collection which showcased a variety casual denim, jackets and t-shirts.

The men of Rare sport sleek looks using the Redken For Men line.

Nick Pepe aka DJ Freqnik along with our own RAW Co-Editor & Burton, NYC Assoc. Mgr Pete Zebak profile in D.Brand.

Guests in attendance were also gifted with amazing products by our brand sponsors- Menaji, a mens luxury skincare line created by beauty expert Michele Probst, Redken For Men, Pureology, Pure Ice for our ladies in attendance, not to mention complimentary “Zoom Groom” cuts for men & blowouts for ladies courtesy of Rare. Thanks to all who came out for this amazing event. To view more images visit here.

NYC Fashion & Lifestyle experts Yvonne Kai (Hey Do You) & Yolanda Shoshana (Luscious Lifestyle Diva)

Your’s truly saying hello

Some of the complimentary gifting made available.