Just when you thought that the Ultra Music Festival couldn’t surprise you any more, they have officially released their plans for its 15th addition next March 2013, with a two three-day weekend celebration beginning on March 15, 16 & 17 and then again on March 22, 23 and 24th in downtown Miami. Get ready, as this marks the first time ever for a major electronic dance music (EDM) festival to do so anywhere.
Shrouded in secrecy for months, the team behind ULTRA MUSIC FESTIVAL–which last year drew over 165,000 fans—is excited to unveil this news. Russell Faibisch, Co-Founder, President and CEO of the 15-year-old event says, “After an extremely successful 2012 edition of ULTRA in Miami, and the continuous overwhelming demand by disappointed fans that were unable to attend because of the early sell-out, we’ve decided to do what ULTRA has always consistently done throughout the years–pioneer and push the EDM movement forward. So we are adding a second weekend of ULTRA. This is a unique concept from anything ever done before in our space, as it will be two weekends…two unique experiences.
Adam Russakoff, Executive Producer, Talent Buyer and Director of Business Affairs, adds, “Being the first-ever EDM leaning festival to go two weekends just supports our position as being the preeminent forward-thinking brand in electronica.
Although we are already known as having the best and most relevant talent at our events, two weekends allows us to present even more and create two separate and distinct highly unique experiences for our attendees, let alone the impact this will have on the economy in terms of jobs and other ancillary industries like hotels and transportation.”
Following a recent study commissioned by ULTRA MUSIC FESTIVAL and carried out by the Washington Economics Group, which revealed the extent to which the festival boosts the city’s yearly economy, news of the double header weekend won’t solely be music to the ears of electronica fans. In fact, in 2012 alone, the three-day event injected upward of $40 million directly into the Miami-Dale economy ($79 million if factoring in indirect and induced spending). With over 60% of visitors hailing from outside Miami-Dade, the local fiscal benefits that this news brings will be unprecedented. Tickets for both weekends go on sale to the general public on Wednesday, October 17, exclusively here.